BROADWAY
CASE STUDY![](https://theredrepublic.wpengine.com/wp-content/uploads/2020/07/Broadway-Fusion-Fest-1.jpg)
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Challenge.
Create an engaging PR campaign to launch Broadway Sydney’s new food, fashion and beauty retail floor.
Solution.
Developed creative concept, “Fusion Fest” a two-day FF&B festival merging
food, fashion and beauty.
Secured an all-star talent line-up including:
- Make-up artist Max Made
- Stylist Jasmin Howell
- Celebrity chefs Adam Liaw and Taline Gabrielle
- TV personality Carissa Walford
- Photographer Yan Yan Chan and;
- live music acts including Kyle Lionhart, Lastlings and Emma Woodes
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Spotify Partnership
Valued at $100,000 was secured, where shoppers could download a custom Fusion Fest playlist
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1,000+
Captured data from competition entries
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$230,000
Worth of media coverage secured
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4 Million+
People reached