Create an engaging PR campaign to launch Broadway Sydney’s new food, fashion and beauty retail floor.
Developed creative concept, “Fusion Fest” a two-day FF&B festival merging
food, fashion and beauty.
Secured an all-star talent line-up including:
- Make-up artist Max Made
- Stylist Jasmin Howell
- Celebrity chefs Adam Liaw and Taline Gabrielle
- TV personality Carissa Walford
- Photographer Yan Yan Chan and;
- live music acts including Kyle Lionhart, Lastlings and Emma Woodes
Valued at $100,000 was secured, where shoppers could download a custom Fusion Fest playlist
Captured data from competition entries
Worth of media coverage secured