Challenge.

All-Australian clothing manufacturer BlackMilk is a leader in alternative fashion, sporting distinctive pieces made commonly of latex and nylon. Looking to expand their brand into the likes of influencers and the further mainstream market, The Red Republic stepped in to grow the BlackMilk brand internationally through an impressive influencer and product placement strategy.

Solution.

Our always-on campaign combined product placement, profiling and traditional PR, expanding further into influencer outreach. We put their outrageous new collection into the hands of leading international influencers from a range of countries around the world, tailoring our influencer target list to meet the creative style of each collection.