BLACKMILK CLOTHINGCASE STUDY
All-Australian clothing manufacturer BlackMilk is a leader in alternative fashion, sporting distinctive pieces made commonly of latex and nylon. Looking to expand their brand into the likes of influencers and the further mainstream market, The Red Republic stepped in to grow the BlackMilk brand internationally through an impressive influencer and product placement strategy.
Our always-on campaign combined product placement, profiling and traditional PR, expanding further into influencer outreach. We put their outrageous new collection into the hands of leading international influencers from a range of countries around the world, tailoring our influencer target list to meet the creative style of each collection.
Within 6 months, BlackMilk Clothing has featured in major national publications with the likes of Girlfriend, Dolly and New Weekly. All the while constant influencer seeding was achieved with results that produced engaging and dedicated customers.
With a committed group of over 30 influencers worldwide, The Red Republic’s influencer outreach strategy produced over 90 posts and generated over 650,000 likes on BlackMilk Clothing-focused posts.
Likes on BlackMilk focused posts.