A keep cup is just a keep cup, right? Wrong. Style and sustainability shouldn’t be tradeoffs. So when leading US brand Corkcicle approached us seeking help to break into the Australian market, we had a wealth of ideas at the ready to increase brand visibility and position their brand as a leader in the lifestyle, food, fashion and wellness space.
We’re not talking about any old tumbler or canteen here. Corkcicle runs with a pretty cool crowd – from billionaire media mogul and philanthropist Oprah (who plugs Corkcicle as her fav eco-friendly water bottle), to A-list celebrities such as Julia Roberts, Jessica Biel, Sarah Hyland and supermodels Adrian Lima and Gisele Bundchen. We had big shoes to fill!
Launching with a 90’s revival of a whole new kind, we lit up Sydney in Neon Lights for Corkcicle’s official Australian launch. We hi-jacked Sydney’s rebellious Japanese fusion bar Kid Kyoto with a neon-inspired takeover and set about saturating social feeds across the nation with a kaleidoscope of fluro, reaching over 2 million people in just one night.
Guests included an array of top Australian media including Daily Mail Australia, Marie Claire, The Daily Telegraph and InStyle. Sydney-based influencers Margot Moore, Abby Flanagan and Jamie-Lee enjoyed flavour-packed Japanese dishes whilst sipping on their colour co-ordinated cocktails in Corkcicle products and taking in the sounds of Sydney-resident DJ Niki De Saint. We also concepted and managed production of two electrifying neon-signs that ensured the Corkcicle brand was front and centre in every post, story and/or photo.
Always-On Publicity & Influencers
With the event having generated significant buzz around the brand, we launched a 12-month PR and influencer campaign that cemented the brand as a leading lifestyle product in the Australian market – managing all publicity, product placement, media and influencer engagement/management, as well as key events.
In addition to securing top-tier wide national media coverage across print, online, radio and television outlets, we developed a series of influential collaborations for the brand, including a partnership between the southern hemisphere’s biggest snow music festival, Snowtunes, and Australia’s top lifestyle influencers.
PR value to date
Secured national on-air segment on high-rating Channel 10 lifestyle television program The Living Room, on air promotions with HitFM radio and generated national coverage across leading top-tier titles including GQ, Women’s Health, Men’s Health, NW, In-style and Jetstar in-flight magazine.