The Brief

To raise the profile of HiSmile through building a strong profile for the founders, Nik and Alex across national press to achieve widespread recognition, influence and appeal with people from all walks of life.

The Campaign

The Red Republic carried out a national profiling campaign for Nik and Alex which involved creatively directing a photoshoot to capture imagery to support the campaign, attending desk-side media meetings in Sydney, actively pitching out business and lifestyle media and reactively putting Nik and Alex forward for expert commentary opportunities.



value of coverage (ROI of 33:1)

12.1 million+

people reached with 80 pieces of coverage

The campaign highlights included securing coverage in; The Australian Financial Review, News.com.au, GQ, SBS World News, Smart Company, The Daily Mail, Sunrise, Today Show, Pedestrian TV, Mumbrella and E! News.

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15 Years of Fame