Challenge.

Drive awareness for Myer’s annual Giftorium pop-up through influencer engagement and social media sharing, to position the Myer Giftorium as the one-stop shop for Christmas Gifting in the Australian market.

Solution.

The Red Republic created a target guest list consisting of 120 micro influencers, high reaching influencers, mummy bloggers and industry personalities for the official Giftorium launch event in Brisbane. All guests were invited to bring along their kids to experience the Giftorium, and were encouraged to share their experiences through social media. The Red Republic team helped managed the event of the day, hosted invited guests and ensured a positive brand experience across the board.