TELSTRA
CASE STUDY






Challenge.
To create an Innovation program and real-time content campaign, designed to create relevance with the Under 35 segment.
Developed through a collaborative process with Telstra and industry influencers.
Solution.
Our role:
- Insights & influencer workshop
- Communications strategy
- Brand identity & online TVC
- Content framework
- 75+ visual and video content
- Tumble partnership
- Distribution and paid media planning

1.7 Million
Video views

8 Million
Reach

Successful Social Media and channel strategy

+66%
Brand consideration