KERRIE HESSCASE STUDY
She’s the Australian born illustrator who has collaborated with Cartier, Tiffany and Co, Louis Vuitton, Lancome, Net-a-Porter and Maison Laduree Paris. We were appointed to build awareness and interest for the Kerrie Hess brand, exploring opportunities to drive local and national media coverage that would entice new customers and generate sales.
The Red Republic carried out a national publicity campaign for Kerrie Hess which incorporated personal profiling, expert profiling and product placement across print and online lifestyle, fashion, travel and interiors publications. Whilst many were familiar with Kerrie’s stunning illustrations, our goal was to delve a little deeper to introduce and shine a light on Kerrie as the woman behind the brand. After all, she has done what many creatives only dare to dream – successfully turn her hobby into a full-time career.
PR coverage in six months
Campaign highlights included a five-page spread in Australian Women’s Weekly, a three-page spread in Virgin Voyeur Magazine and coverage in Harper’s Bazaar and on The Morning Show.