TELSTRA
CASE STUDY![](https://theredrepublic.wpengine.com/wp-content/uploads/2020/07/Telstra-Imaginarium1-1.jpg)
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Challenge.
To create an Innovation program and real-time content campaign, designed to create relevance with the Under 35 segment.
Developed through a collaborative process with Telstra and industry influencers.
Solution.
Our role:
- Insights & influencer workshop
- Communications strategy
- Brand identity & online TVC
- Content framework
- 75+ visual and video content
- Tumble partnership
- Distribution and paid media planning
![](https://theredrepublic.wpengine.com/wp-content/uploads/2020/07/Views3.png)
1.7 Million
Video views
![](https://theredrepublic.wpengine.com/wp-content/uploads/2020/07/Reach1-1.png)
8 Million
Reach
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Successful Social Media and channel strategy
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+66%
Brand consideration