Zambrero - The Red Republic

Zambrero

CASE STUDY

The Brief

Harness the power of social media to build a strong brand personality and engaged fan base for Zambrero, challenge its competitors and raise awareness for the Plate4Plate Initiative.

The Campaign

The Red Republic recruited social influencers to hype Zambrero as the ultimate in healthy and fresh takeaway Mexican. We launched a VIP Zambrero card, which we used to negotiate social posts with no partnership fees – purely contra, determined by each influencer’s follower count.

THE RESULTS

39

Influencers posting 2x per month

6000

Instagram followers in 8 months

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