To raise the profile of HiSmile through building a strong profile for the founders, Nik and Alex across national press to achieve widespread recognition, influence and appeal with people from all walks of life.
The Red Republic carried out a national profiling campaign for Nik and Alex which involved creatively directing a photoshoot to capture imagery to support the campaign, attending desk-side media meetings in Sydney, actively pitching out business and lifestyle media and reactively putting Nik and Alex forward for expert commentary opportunities.
value of coverage (ROI of 33:1)
people reached with 80 pieces of coverage
The campaign highlights included securing coverage in; The Australian Financial Review, News.com.au, GQ, SBS World News, Smart Company, The Daily Mail, Sunrise, Today Show, Pedestrian TV, Mumbrella and E! News.