Myer - The Red Republic

Myer

CASE STUDY

The Brief

Drive awareness for Myer’s annual Giftorium pop-up through influencer engagement and social media sharing, to position the Myer Giftorium as the one-stop shop for Christmas Gifting in the Australian market.

The Campaign

The Red Republic created a target guest list consisting of 120 micro influencers, high reaching influencers, mummy bloggers and industry personalities for the official Giftorium launch event in Brisbane. All guests were invited to bring along their kids to experience the Giftorium, and were encouraged to share their experiences through social media. The Red Republic team helped managed the event of the day, hosted invited guests and ensured a positive brand experience across the board.

THE RESULTS

715,000+

Reach

35

Mid and top-tier mummy bloggers attended

7,086 likes 
234 comments

Social engagement

25 posts
 129 stories

Social posts

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