The Brief

To launch US brand the Beachwaver Co. in Australia and drive sales through a targeted publicity campaign.

The Campaign

The Red Republic carried out a holistic launch campaign for Beachwaver Co. which involved; setting up salon partnership opportunities, carrying out media showings, hosting an intimate pool side media launch event, media and influencer gifting, product placement, locking in brand partnerships and managing activation roll outs, and attending desk-side media meetings.



value of coverage (ROI of 11:1)

10.9 million+

people reached

Campaign highlights included; locking in a partnership with TopShop to set up a Beachwaver pop-up salon instore nationally and securing relationships with 22 key Sydney salons.

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15 Years of Fame