Australia’s Most Wanted Tyres

At the official launch of two innovative new tyres from Cooper Tires, Australia’s largest provider of 4WD tyres, we certainly gave guests an event that would make a lasting impression. Guests including the media and distributers were invited to a ‘Top Secret’ event to...

The Unwritten PR Rules…

Now, two months in and I can already tell you – what is written in your texts books doesn’t always work out and there are many hidden challenges involved in the practical side of working a consumer PR agency. Having come to Red with a few internships behind me I was...
15 Years of Fame