Building a meaningful partnership

Many companies want to be seen as having a heart and wearing that heart on their sleeve, but our goal is for that giving to be real and tangible. The charity a company chooses to support should be carefully considered, so there is a mutual benefit for both parties. A...

Final show down for the Stylist Apprentice!

I was lucky enough to land the job of co-coordinating Westfield Garden City’s Stylist Apprentice campaign (previous blog: Fashion Styling – a tough trade!) this year.  It’s been a project three months in the making – the search for Westfield Garden City’s new...

Hard day in the office…

Days like this make me realize how much I love my life as a public relations professional – the kinds of days that allow me to get out from behind my desk and experience the world…all in the name of research of course! Getting to work at 7am would normally feel...

Sydney in Winter

What’s going on fair weather Sydneysiders?  Suddenly, the parties are few and far between, the BBQ’s are being replaced by DVD marathons and the sandals appear to have been firmly kicked off in favour of boots. I have to say, I am not impressed (not merely for the...

What is it that makes a house a home?

No, I’m not a couch surfer, nor do I live with my parents, I just pay inordinate amounts of money, every month, to other people, to live in their houses…otherwise known as renting. There’s nothing wrong with renting, and I know that I am by no means alone in doing it,...
15 Years of Fame