by Chriate | Jun 26, 2013 | Red PR Blog, Social Media
For one challenge, the celebrities were asked to create a ‘viral’ video for Heinz, a traditional Australian brand with strong family values. This was particularly interesting for me and no doubt other PR’s who are tasked with creating concepts for commercial brands... by Chriate | Jun 20, 2013 | Blue by Red PR Blog, Public Relations
Since we all go gaga for cats – when you Google the words “YouTube” and cat” together, you get 1.63 BILLION results – you can simply use the most famous kitty internet sensations as examples of some good, basic PR strategies. How to position your brand Although a... by Chriate | Jun 12, 2013 | Blue by Red PR Blog
Over the past three months, I’ve the pleasure of seeing two major projects through to fruition. The first was the GIO Budgie Bolt, a 5k marathon, supporting Youngcare that raised awareness for 7,500 young Australians living in age-care homes. The second and largest of... by Chriate | Jun 4, 2013 | Events, Red PR Blog
The Red PR team pulled together to execute four huge community events located across Queensland for the Suncorp Insurance Must-Have Safer Roads Campaign. After two months of intensive planning, our team along with Craig Lowndes hit the road visiting Ipswich,... by Chriate | Jun 3, 2013 | Events, Red PR Blog
Here at Red PR this month we’re all about positivity. In fact, we’re working on a campaign based purely around staying positive. Suncorp Bank is encouraging everyone to get involved in their runPositive program this year and share the reasons why they runPositive. The...
