A Day in the Life of a PR Executive

The glamorous world of PR is met with early mornings, late nights and a schedule that could change at any moment. The thrill of spontaneous moments is what keeps the team going. We work hard to prove to our clients that we are worth investing in. PR gurus need to be...

A PR gals first trip to the ‘ Big Smoke’ of NYC.

Arriving home bleary eyed I realised how ready I was for another year of kicking personal and professional goals and how I was going to take on a “New York” mindset and career style. My first night back in Australia (still on holidays mind you) made me yearn for the...

5 PR Tips For Fashion Brands

Owning a fashion label is no piece of cake and establishing your distinct presence in the highly competitive fashion industry can be challenging. This is when the power of PR comes into the equation! Securing the perfect product placement can sell out an item for the...
15 Years of Fame