#DiscoverPyrmont –A famil for the senses

So when I was given the task of helping to organise a media famil around this interesting village of Sydney – inviting media guests to discover the brilliance of Pyrmont, it’s safe to say basically everything was a discovery for me too! Pyrmont, I soon learned,...

If you try sometimes, you just might find – you get good PR

 Too often, a lengthy approval chain is where good ideas go to die.  To avoid ‘death by committee’ and get the most bang for your buck, here are a few suggestions from our side of the desk. 1.     Don’t mark up changes:  More often than not your publicist will have...

Young Queenslanders to contribute to sun-safe fashion movement

The campaign, which aims to get young women thinking about protecting their skin for years to come, has attracted an impressive fashion and beauty collective, including Australian fashion designer, Juli Grbac, Australia’s Next Top Model finalist, Liz Braithwaite,...

The Red Republic’s 15 favourite campaigns over the last 10 years

1. RunPositive Suncorp Bank 2013,  we created an engaged community of runners and made them love a Bank. 2. Domino’s Hawaiian Pizza relaunch 2010 – 100, Hawaiian dancers doing the hoola and winning a trip to Hawaii made for an extra 10,000 facebook fans and a happy...
15 Years of Fame