5 reasons why PR is crucial to your business
Owning a business is no walk in the park. From managing the books to establishing a strong and trusted presence in highly competitive markets, the process can be overwhelmingly challenging. However, it’s important not to forget about the potential power PR has that could really place your business on the map! If you’ve been contemplating whether to invest in the service, we’ve put together our Top 5 reasons why PR is crucial to any business, from inception and beyond.
1. Becoming a brand
Let’s face it, competition in business is FIERCE! Consumers are very social savvy, and forming a solid brand identity, with a strong and relatable presence to match, is essential to stand a chance against competing brands.
2. Staying relevant
Making a name for a brand is one thing, but keeping it on the radar is a trickier task that is absolutely necessary for business survival. Investing in a ground breaking launch campaign is a great way to hit the ground running, but consistently keeping your brand in the spotlight can only be achieved with an ongoing targeted PR strategy.
3. Protect your image
So what happens when the sh*t hits the fan? No business owner wants to be caught out in an awkward carpark ambush mumbling ‘no comment, no comment!’ A PR agency can help you plan for the future and develop a crisis plan. Your PR agency will always be in your corner if something unexpected arises to provide support, and act as a buffer between your business and the media.
It’s who you know, not what you know in PR. A great publicist is going to have a black book brimming with journalist and influencer contacts that could result in a killer partnership opportunity. Letting a well-connected PR agency take care of your partnerships will be one of the best things you ever do for your brand.
5. Meaningful content
A business knows its brand and target market inside out, but do they know how to communicate with their audience effectively? PR is all about communication. Having a publicist assist in creating meaningful content that will resonate with consumers, is crucial in ensuring longevity in the market.
If you’ve been looking to make the leap into investing in PR, please email us on [email protected] and let us help you make your brand famous!
April Nicholls, Office Manager