We discussed today the values that make up our Brisbane PR agency and our Sydney PR agency that we want our customers to ‘buy into’ and they were –
1. Vibrancy
2. Creativity
3. Well presented staff – if your PR person can’t represent themself, how can they represent your brand?
4. Proud to be part of our family
5. Friendly Customer service
6. Powerful ideas
7. Knowledgeable in traditional and non traditional methods
8. Dynamic team
9. No nonsense approach
10. Results driven
11. Trusted professionals
So how do we go about making our clients understand and feel our brand proposition? I am a big believer in walking and talking your brand each and every day – your brand is your character as soon as you leave your home each morning. For the first four or so years of Red PR, I wore Red clothes or accesssories to every single function I attended and if we attended an event as a team I made everyone wear something Red. Now I am a little over red I have to say, but people still remember me as the PR lady who always wore red and as the head of the company my job was to lead how people were going to feel and think about our brand and business.
For us, it is the whole Red PR experience, from the way our office is presented, to the staff we recruit, to how we answer the phones, to the way our website is presented, to how our friends engage with our social media, the events we put on, the knowledge they gain from receiving our e-newsletter or magazine, the strategies we produce, the way we execute our campaigns, the way we measure our results and the partners we align with that share our common ethics.
The single biggest mistake I see businesses still make each day is to have an average online presence. Today, how your website looks is like a first date, if you don’t like what you see you are trying to get out of there as quickly as possible.
The best way to know if your customers are engaging is to look at your repeat business. I was recently thrilled that a business we launched six years ago and worked with for many years is back working with us to launch a new campaign – welcome back Edible Blooms.
We have grown in that time and so have they and they know what they are getting when they work with us and clearly they like it – we hope!
I urge all of you to think about your brand values, think about what your customers are buying into when they purchase a product or service from you and think about how you are living and delivering that. When you promise something, you don’t try to live up to it, do your best, or hope to – you have to, that is why it is called a promise.
