One of my goals for the next 12 months is to network, network, network. Connecting with others, sharing knowledge and seeking out people who are interesting and fascinating is the crux of networking.
My strategy is to attend more events, introduce myself to more people, make sure I have plenty of business cards with me at all times with multiple handbag swapping this is actually more difficult than it sounds) and continue to promote the Red PR brand.
I have put together Seven Top Tips for networking which give me confidence and the ability to network even when I don’t feel my best – they work for me so hopefully they will work for you too!
Tip 1 – Move out of your comfort zone
Attending an event by yourself is really daunting and often, many people choose not to attend even the best events because of this. Move out of your comfort zone and make an effort to get to know people you don’t know rather than gravitate to people you do know. And don’t confuse networking with networking; make sure you are making new connections rather than revisiting existing ones.
Tip 2 – Body language
We communicate with 55% of our body and use only 38% of our voice, tone and pitch. Be aware of your body language and understand the power of a firm (but not too firm!) handshake.
Tip 3 – Your introduction
Make sure you know your elevator pitch and prepare an introduction for yourself that you like and can say easily. Your introduction should be 10 to 20 seconds in length and include your name, how you fit into the situation/event and what you can do for others.
Tip 4 – The conversation
You must have something worth talking about and in a group environment; you must be able to contribute worthy comments on various topics of conversation.
Tip 5 – Your business card
Business cards are the first thing you need when networking but are often the first thing you forget to bring with you. Multiple handbags are often the root of the issue for many women so make sure you are organised and have them with you. Treat business cards with care too, there is nothing more embarrassing than handing over a dirty, creased business card that has been lying in the bottom of your bag for months.
Tip 6 – The little things
Make sure your teeth don’t have traces of food in them, brush your hair, apply a little lip gloss, have breath mints on you, avoid gossip, eat before you arrive and hold your drink in the opposite hand you shake with to avoid a cold, clammy hand.
Tip 7 – Follow up
There is absolutely no point in networking if you don’t follow up. It implies you are on the ball and committed to the conversation you shared at that event.
