The mobile-only app allows users to take photos with a digital filter and share these with friends. The simplicity of this app is one of the reasons it has carved out a unique space in the social media sphere.
54% of the Top 100 brands are now on Instagram and this number is growing at a fast rate. Brands are taking advantage of the opportunity to give consumers a behind the scenes look at their product or service. It is also the perfect way to reach consumers in both a creative and engaging way.
Some top brands doing amazing things with their Instagram include Starbucks, Asos and Nike.
A few things you should know about Instagram:
- With adoption on the rise, brands that arrive late to the party risk falling behind
- When it comes to Instagram, followers want behind-the-scenes insight, that they wouldn’t normally see in traditional media
- If you sell a product or service, make sure the images you use are about the experience of using the product or service, and are not just a brand push
- Hashtagging photos enables discovery of your profile by users outside of your primary connections, but don’t overdo it with hundreds of hashtags!
- Think of your Instagram photos as high value/low volume
Have you had a look at our Red PR Instagram
http://www.facebook.com/redpr/app_151858328287166
