by Chriate | Jul 31, 2013 | Blue by Red PR Blog, Social Media
Twitter is the most reactive of the social media platforms and has become a crucial part of people’s – not to mention journalists’ – tools to get the latest update on what’s happening in the world. Twitter is also a great way for brands to be reactive and “feel the... by Chriate | Jul 23, 2013 | Red PR Blog, Social Media
In fact, mobile usage is the driving force behind the recent growth of social media channels. Australia has one of the highest rates of smartphone adoption in the world with 54% of our population using them. Social media is a global phenomenon and is changing the way... by Chriate | Jul 16, 2013 | Public Relations, Red PR Blog
It’s every PR person’s favourite situation – having to explain what it is that you actually do to someone at a cocktail bar or beauty salon, only to be met by a slightly confused look, short answer response or worse – more questioning! It’s become even harder to give...
by Chriate | Jul 11, 2013 | Breaking News
We are really excited to announce we are working with online fashion retailer Sabo Skirt by Chriate | Jun 26, 2013 | Red PR Blog, Social Media
For one challenge, the celebrities were asked to create a ‘viral’ video for Heinz, a traditional Australian brand with strong family values. This was particularly interesting for me and no doubt other PR’s who are tasked with creating concepts for commercial brands...
