by Chriate | Nov 18, 2014 | Uncategorized
The power of a good story distinguishes the successful from the not-so-successful brands. Brand messages, product promises and marketing jargon are content killers and will no longer achieve results. fischerAppelt, the Creative Content Group I work for in Germany,... by Chriate | Nov 17, 2014 | Newsletter, Red PR Blog
The PR Sundae is a metaphoric checklist which provides graduates with building blocks which employers often seek in PR professionals. The ice cream symbolises your business degree – your degree is a necessary foundation which shows employers you are self-motivated and... by Chriate | Oct 31, 2014 | Red PR Blog
Harness the power of word of mouth to reach more consumers just by engaging with your most influential customers. Have you ever loved a brand so much that you felt compelled to talk about it with your friends and colleagues? You even shared their updates about newly... by Chriate | Oct 21, 2014 | Red PR Blog
It’s nearing my one year anniversary here at The Red Republic (yay cake!), so I thought I’d share my key learnings on what it takes to make it in this dynamic, challenging and fascinating world of public relations. Whether you’re a school leaver deciding on a degree...
