SHEIKE’s long awaited launch in Brisbane fills what has been, until now, a conspicuous absence of affordable, runway-inspired fashion for work and play.
A NSW-based chain of 17 stores with a cult-following built over 30 years, SHEIKE offers sharp tailoring, unrivalled prints, pop colour and to-die-for cuts at a refreshingly affordable price point.
It’s so good, in fact, that we suspect fashion scientists may have extracted the DNA of Cue, Sportsgirl and Dion Lee and fused them together to create a high-street utopia.
And we’re not the only ones who have SHEIKE fever! Last month 50 of Brisbane’s most fashionable personalities turned out to celebrate the launch which featured a surprise set from singing sensation Paulini.
Since the launch, SHEIKE has dominated the Brisbane fashion scene, turning up on the covers of Style Magazine and Brisbane News, on some of our best loved TV personalities on Network Ten and Channel 7, and the label has even won itself some new fans in pop starlets The Veronicas, who shopped up a storm in store recently.
If you haven’t already, pop into SHEIKE at store G04 in the new Wintergarden – we challenge you to emerge empty handed!
In the mean time, check out the pictures from the star-studded launch:
