by Chriate | Jul 31, 2013 | Blue by Red PR Blog, Social Media
Twitter is the most reactive of the social media platforms and has become a crucial part of people’s – not to mention journalists’ – tools to get the latest update on what’s happening in the world. Twitter is also a great way for brands to be reactive and “feel the... by Chriate | Jun 20, 2013 | Blue by Red PR Blog, Public Relations
Since we all go gaga for cats – when you Google the words “YouTube” and cat” together, you get 1.63 BILLION results – you can simply use the most famous kitty internet sensations as examples of some good, basic PR strategies. How to position your brand Although a... by Chriate | Jun 12, 2013 | Blue by Red PR Blog
Over the past three months, I’ve the pleasure of seeing two major projects through to fruition. The first was the GIO Budgie Bolt, a 5k marathon, supporting Youngcare that raised awareness for 7,500 young Australians living in age-care homes. The second and largest of... by Chriate | May 31, 2013 | Blue by Red PR Blog, Public Relations
Whether your dream is to be a plumber, the Prime Minister or Ryan Gosling’s professional cuddler (well, it SHOULD be a job!), you can and should use these three key concepts in PR to help you land it! Know your target audience When sending out your resume and cover... by Chriate | May 10, 2013 | Blue by Red PR Blog, Public Relations
The video was made ahead of a national public holiday, urging people to be safer on the roads. Within the first 24 hours of being published on the local police station’s Facebook site, it was shared by over 25,000 people –an impressive number for the small... by Chriate | Apr 30, 2013 | Blue by Red PR Blog, Marketing & Branding, Red PR Blog
Well, you know your image ain’t great when Chris Brown says he can relate to you! Can Biebs polish his tarnished crown? Although I think him getting back with Selena is a move in the right direction, I certainly believe he can use some of the core principles of crisis...
