by Chriate | Jul 16, 2014 | Events, Fashion, Media, Public Relations, Red PR Clients, Special Events, Sydney, Uncategorized
Inspired by garden fresh hydrangeas, crisp botanical whites and pretty pastel pinks, the new season collection is both feminine and relaxing. Playful, bold and fun, the collection is influenced by white lace, florals and nature. The collection is inspired by how girls... by Chriate | May 16, 2014 | Events, Events, Hospitality, Marketing & Branding, Media, Red PR Blog, Red PR Clients, Red PR Clients, Social Media, Social Media, Special Events, Special Events, Sydney
So when I was given the task of helping to organise a media famil around this interesting village of Sydney – inviting media guests to discover the brilliance of Pyrmont, it’s safe to say basically everything was a discovery for me too! Pyrmont, I soon learned,... by Chriate | Apr 30, 2014 | Brisbane, Business, Events, Events, Marketing & Branding, Media, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
After completing a Masters degree in Professional Communication and lecturing undergrad PR at a university for a semester, I came to a startling realisation: what you learn at university is just not enough to prepare you for the real world of PR. Don’t get me wrong; a... by Chriate | Apr 24, 2014 | Design, Events, Fashion, Health & Beauty, Marketing & Branding, Public Relations, Public Relations, Social Media, Social Media
I’ve noticed it first-hand, time and time again. If I, or one of the other girls on the shop floor, wore an item, that day we would almost instantly sell out of the product. And let me tell you – mannequins really do work! A product worn is transformed from an... by Chriate | Apr 11, 2014 | Brisbane, Business, Events, Events, Fashion, Health & Beauty, Hospitality, Marketing & Branding, Media, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
After sipping champagne together at a beauty launch I managed to talk online journalist at bmag, Rachel Quilligan, into giving us the dirt on the PR and journalism love/hate relationship. Here is my 5 minutes with Rachel; 1. How did you get into journalism? I started... by Chriate | Apr 9, 2014 | Events, Fashion, Hospitality, Marketing & Branding, Media, Not for Profit, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
In my opinion public relations is about communication, building understanding, relationships, changing perceptions and (if you’re really good) changing behaviour. It’s about ‘relating’ to the ‘public’. In one of my favourite books ‘7 Habits of Highly Effective People’...
