by Chriate | Jun 4, 2015 | Marketing & Branding
An ‘influencer’ can be defined as an individual or group that has influence over potential buyers. According to a recent McKinsey study, word-of-mouth or influencer marketing generate twice as many sales as paid advertising and can lead to a 37% higher customer... by Chriate | Jan 22, 2015 | Marketing & Branding, Social Media
Getting the job was all social – and by that, I don’t mean the old adage, ‘it’s not what you know, but who you know’, I mean ‘social’ as in social media. It turns out I’d managed to make a good impression on social media (in particular, Instagram) and this had helped... by Chriate | Sep 4, 2014 | Brisbane, Business, Marketing & Branding, Public Relations, Red PR Blog, Red PR Clients, Technology
We don’t forget this at The Red Republic and it’s through our vision (and deliverance) of awesome customer service that we have become one of Australias leading PR and strategic communication agencies. Here are some rules we live by at The Red Republic, which can be... by Chriate | Jun 4, 2014 | Brisbane, Design, Design by Republic, Marketing & Branding, Red PR Blog
You’d think there would be a simple answer to the age-old question What is Good Design? Unfortunately delving into the minds of consumers, clients or whatever they may be in your situation isn’t an easy process. Not everybody’s tastes are the same and figuring out... by Chriate | May 16, 2014 | Events, Events, Hospitality, Marketing & Branding, Media, Red PR Blog, Red PR Clients, Red PR Clients, Social Media, Social Media, Special Events, Special Events, Sydney
So when I was given the task of helping to organise a media famil around this interesting village of Sydney – inviting media guests to discover the brilliance of Pyrmont, it’s safe to say basically everything was a discovery for me too! Pyrmont, I soon learned,... by Chriate | May 12, 2014 | Brisbane, Business, Design, Events, Fashion, Health & Beauty, Hospitality, Marketing & Branding, Media, Red PR Clients, Red PR Clients, Social Media, Social Media, Special Events, Uncategorized
Too often, a lengthy approval chain is where good ideas go to die. To avoid ‘death by committee’ and get the most bang for your buck, here are a few suggestions from our side of the desk. 1. Don’t mark up changes: More often than not your publicist will have...
