by Chriate | Apr 30, 2014 | Brisbane, Business, Events, Events, Marketing & Branding, Media, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
After completing a Masters degree in Professional Communication and lecturing undergrad PR at a university for a semester, I came to a startling realisation: what you learn at university is just not enough to prepare you for the real world of PR. Don’t get me wrong; a... by Chriate | Apr 24, 2014 | Design, Events, Fashion, Health & Beauty, Marketing & Branding, Public Relations, Public Relations, Social Media, Social Media
I’ve noticed it first-hand, time and time again. If I, or one of the other girls on the shop floor, wore an item, that day we would almost instantly sell out of the product. And let me tell you – mannequins really do work! A product worn is transformed from an... by Chriate | Apr 11, 2014 | Brisbane, Business, Events, Events, Fashion, Health & Beauty, Hospitality, Marketing & Branding, Media, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
After sipping champagne together at a beauty launch I managed to talk online journalist at bmag, Rachel Quilligan, into giving us the dirt on the PR and journalism love/hate relationship. Here is my 5 minutes with Rachel; 1. How did you get into journalism? I started... by Chriate | Apr 10, 2014 | Brisbane, Business, Design, Design by Republic, Marketing & Branding, Newsletter, Red PR Blog, Red PR Clients, Social Media, Sydney, Uncategorized
At Design by Republic we consider: What are your key messages? What are you communicating? How effective were past communications in delivering your brand messages? What are the strengths and weaknesses of your current communications programs? What are the untapped... by Chriate | Apr 9, 2014 | Events, Fashion, Hospitality, Marketing & Branding, Media, Not for Profit, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
In my opinion public relations is about communication, building understanding, relationships, changing perceptions and (if you’re really good) changing behaviour. It’s about ‘relating’ to the ‘public’. In one of my favourite books ‘7 Habits of Highly Effective People’... by Chriate | Apr 4, 2014 | Brisbane, Events, Marketing & Branding, Media, Newsletter, Public Relations, Social Media, Special Events, Sydney, Uncategorized
Last month, thousands of Australians swapped their regular work attire for board shorts on Friday, March 28 as a fun and easy way to thank the 45 thousand volunteers who each year donate more than 1.4 million hours to save the lives of others on Australia’s beaches....
