by Chriate | Feb 7, 2014 | Breaking News, Brisbane, Business, Marketing & Branding
We know we need various strategies, processes, social media platforms and business collateral to stand out from the rest. It’s not just about putting your logo on a white 90mm x 55 mm bit of card. It’s about the total brand experience. Brand experience is... by Chriate | Feb 5, 2014 | Fashion, Marketing & Branding, Media, Public Relations, Social Media
I entered Red PR, as it was then called, as a fresh faced intern working out of the ‘Blue’ Sydney office. I had never worked in communications and had absolutely no clue what to expect. My first day is a blur of media lists, press releases and team meetings. But my... by Chriate | Oct 11, 2013 | Blue by Red PR Blog, Marketing & Branding, Public Relations, Public Relations
Personally, I love publicity stunts – they’re bold, create a bit of a buzz (if executed well) and can put your brand on the top of the media agenda. So without further ado, here are my top three publicity stunts – evah! Reality show to win a kidney The Dutch know... by Chriate | Sep 4, 2013 | Marketing & Branding, Red PR Blog
“Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” But why all the fuss?... by Chriate | Apr 30, 2013 | Blue by Red PR Blog, Marketing & Branding, Red PR Blog
Well, you know your image ain’t great when Chris Brown says he can relate to you! Can Biebs polish his tarnished crown? Although I think him getting back with Selena is a move in the right direction, I certainly believe he can use some of the core principles of crisis... by Chriate | Mar 17, 2011 | Marketing & Branding, Red PR Blog
You think you are doing it all – as a company you are killing it on the communications front. But have you considered your corporate social responsibility campaign for the year? Be it an environmental focus, what you are doing in your local community, charity...
