The power of Citizen

Amateur footage and pictures were broadcast around the world that day, and for many weeks and months after.  One clip, entitled What We Saw, was shot by a resident less than 500 yards away, 36 floors up in a residential building.  The unique perspective was kept...

Will you pay for online news?

The act of suddenly charging people for something they’ve always enjoyed free seems downright absurd.  And yet that’s what will likely happen when major media organisations begin charging for their online news content. Here in Australia, both News Limited and Fairfax...

Just saying sorry

Amongst the unflattering responses, some persistent points arose: too negative, too predictable, out of touch. While a more traditional response to this feedback would be to make quiet changes behind the scenes or to re-launch and re-format the paper, this wasn’t the...

Williams The Shoeman Easter Appeal

During Easter of 2008 Williams the Shoemen launched an Easter appeal where their customers could bring in their old shoes, get $20 off a new pair, with $1 of the purchase price going to the Smith Family’s Learning for Life program. read: BRIEF To raise awareness of...
15 Years of Fame