by Chriate | Jul 22, 2009 | Marketing & Branding, Red PR Blog
Sponsorship is an integral part of a strong and effective publicity campaign and is an important tool in promoting any business. PR firms need to look past the traditional means of publicity and invest in worthwhile sponsorships for their clients. Sponsorships can... by Chriate | Jul 15, 2009 | Red PR Blog, Social Media
I recently read a great article on how PR people can best deal with bloggers. Just as radio, print and tv journalists require different tailored pitches and messages so to do blog authors, though little to date has addressed how to manage these relationships. While a... by Chriate | Jun 25, 2009 | Red PR Blog, Social Media
The emergence of social media has seen the birth of several new buzz terms, like ‘thought leader’ and ‘guru’. These terms are thrown around constantly and every second PR agency is branding themselves as key players in the social media... by Chriate | Jun 6, 2009 | Business, Red PR Blog
Last week I had coffee with a mate who has just been made redundant, and our conversation made me realise how much my priorities have changed since the economy turned south. If you had asked me this time last year what was most important to me, I might’ve said my... by Chriate | May 15, 2009 | Media, Red PR Blog
Amongst the unflattering responses, some persistent points arose: too negative, too predictable, out of touch. While a more traditional response to this feedback would be to make quiet changes behind the scenes or to re-launch and re-format the paper, this wasn’t the... by Chriate | May 4, 2009 | Business, Red PR Blog
I have watched several friends and family join the ranks of the jobless – a seemingly ever-growing sea of intelligent, hard-working Australians predicted to rise to seven percent by mid-2010. Feeling ambivalent about leaving the safe haven of university is something I...
