by Chriate | Aug 30, 2013 | Events, Red PR Blog
When: Wednesday 4th September Location: Moda Events Portside Time: 5:00pm – 7:30pm Cost: $80.00 RSVP:... by Chriate | Aug 13, 2013 | Red PR Blog, Social Media
Why? Perhaps they’re too busy working on their bottom line; consider social media ‘too risky’, believe there’s no measurable return on investment or… they’re extremely dedicated to keeping their privacy (and doing a good job). Either way it seems CEOs, and... by Chriate | Aug 6, 2013 | Red PR Blog
Which is why we spend hours meticulously writing detailed responses for award submissions, in a hope that we get listed as a finalists and even better win! With the Ernst and Young Entrepreneur of the Year Awards regional finals on this week, I have been reflecting on... by Chriate | Jul 23, 2013 | Red PR Blog, Social Media
In fact, mobile usage is the driving force behind the recent growth of social media channels. Australia has one of the highest rates of smartphone adoption in the world with 54% of our population using them. Social media is a global phenomenon and is changing the way... by Chriate | Jul 16, 2013 | Public Relations, Red PR Blog
It’s every PR person’s favourite situation – having to explain what it is that you actually do to someone at a cocktail bar or beauty salon, only to be met by a slightly confused look, short answer response or worse – more questioning! It’s become even harder to give... by Chriate | Jun 26, 2013 | Red PR Blog, Social Media
For one challenge, the celebrities were asked to create a ‘viral’ video for Heinz, a traditional Australian brand with strong family values. This was particularly interesting for me and no doubt other PR’s who are tasked with creating concepts for commercial brands...
