Brand engagement – it is complex and time consuming

Your target market is invariably accessing information about products and services similar to yours in a variety of ways and in a multitude of places being magazines, TV, radio, Facebook, Linkedin, blogs –  the list goes on. There’s no longer just one channel to...

Are you a social brand?

There are hundreds of social media platforms on offer, making it vital for brands to choose the right channel to socially connect with their target market. Consumers expect brands to listen and respond in an authentic manner, they no longer want a faceless...

Top Five Social Media Manager Must-Haves

Every social media manager knows the feeling of casually checking their brand page at 9pm at night only to find a negative or abusive comment and having to respond asap. It’s not a good one. There are however some (what I’m calling) ‘social secrets’ that will keep you...

Trend watching at Kmart

Kmart might not be the first name that springs to mind when when I say ‘on-trend accessories’, but after getting a sneak peek at their summer watches range,  we think it should be! The clever Kmart buyers have completely nailed summer watch trends and managed to keep...
15 Years of Fame