by Chriate | Dec 3, 2012 | Red PR Blog
Your target market is invariably accessing information about products and services similar to yours in a variety of ways and in a multitude of places being magazines, TV, radio, Facebook, Linkedin, blogs – the list goes on. There’s no longer just one channel to... by Chriate | Nov 15, 2012 | Red PR Blog
There are hundreds of social media platforms on offer, making it vital for brands to choose the right channel to socially connect with their target market. Consumers expect brands to listen and respond in an authentic manner, they no longer want a faceless... by Chriate | Oct 24, 2012 | Red PR Blog, Uncategorized
We talk to Channel 9 Today Show Reporter Alison Ariotti about the changing face of television media in Australia and what PR’s can do to work in better synergy with broadcast journalists. How long have you worked as a journalist? I have worked as a journalist for... by Chriate | Oct 15, 2012 | Red PR Blog
Every social media manager knows the feeling of casually checking their brand page at 9pm at night only to find a negative or abusive comment and having to respond asap. It’s not a good one. There are however some (what I’m calling) ‘social secrets’ that will keep you... by Chriate | Sep 20, 2012 | Fashion, Red PR Blog
Kmart might not be the first name that springs to mind when when I say ‘on-trend accessories’, but after getting a sneak peek at their summer watches range, we think it should be! The clever Kmart buyers have completely nailed summer watch trends and managed to keep... by Chriate | Aug 14, 2012 | Blue by Red PR Blog, Red PR Blog
After recently attending a PR Brisbane event revealing the “secrets” on how to develop and execute the perfect pitch it, became abundantly clear that there is no one way to perform the perfect pitch – every single journalist and publication is different! It’s not...