by Chriate | Aug 13, 2013 | Red PR Blog, Social Media
Why? Perhaps they’re too busy working on their bottom line; consider social media ‘too risky’, believe there’s no measurable return on investment or… they’re extremely dedicated to keeping their privacy (and doing a good job). Either way it seems CEOs, and... by Chriate | Jul 23, 2013 | Red PR Blog, Social Media
In fact, mobile usage is the driving force behind the recent growth of social media channels. Australia has one of the highest rates of smartphone adoption in the world with 54% of our population using them. Social media is a global phenomenon and is changing the way... by Chriate | Jun 26, 2013 | Red PR Blog, Social Media
For one challenge, the celebrities were asked to create a ‘viral’ video for Heinz, a traditional Australian brand with strong family values. This was particularly interesting for me and no doubt other PR’s who are tasked with creating concepts for commercial brands... by Chriate | Apr 24, 2013 | Red PR Blog, Social Media
On Tuesday (US time) hackers took control of the Associated Press Twitter account and sent a false tweet of two explosions in the White House that briefly shook US financial markets. The tweets also claimed that President Obama had been injured. Within three minutes... by Chriate | Apr 4, 2013 | Red PR Blog, Social Media
The webinar prompted a team discussion on what works and what doesn’t work when it comes to digital strategies. It’s no secret that Facebook is here to stay. With over 1 billion active monthly users it seems the robust visual experience of Facebook timeline has... by Chriate | Mar 18, 2013 | Red PR Blog, Social Media
So naturally, I’m intrigued by how these ‘it’ girls go from being an everyday gal – to having 59 thousand people following their every move. Now, we’re seeing these people with huge followings and strong personal brands moving to establish their own blogs, resulting...
