Bloggers are the new rock stars

For brands, it isn’t only the media evaluation that matters now, but more importantly our peers review on social media and that of the new rock stars in our society – bloggers! I read a statistic last week that said two thirds of professionals read at least one blog a...

Keeping up with the web

In the old days (okay now I feel old), PR professionals would read a couple of newspapers each morning and maybe flick through a few mags.  Now before I can even check my emails and attempt to do some work, I first have to check Facebook, Twitter, Sydney Morning...
15 Years of Fame