Domain Santai Resort
Domain Santai Resort is a unique short-break destination for affluent Brisbane couples. Within a two-hour drive of Brisbane you can experience the beauty and luxury of the Balinese-inspired Domain Santai Resort to rest and rejuvenate.
Domain North Stradbroke Resort
Domain North Stradbroke Island Resort is the perfect escape for Brisbane couples wanting ‘island time’ without leaving South East Queensland. Within two hours, Brisbane couples can escape to the Donovan Hill designed Domain North Stradbroke Island Resort, on a subtropical island paradise.
read: BRIEF
Red PR was to deliver results for Domain Resorts & Residences in the key market of Brisbane that had previously been unachievable. This was to cover both Santai and North Stradbroke resorts delivering quality results across the key areas of travel, food, weddings, corporate tourism and sponsorship.
seen: OUTCOME
Red Public Relations delivered a strong program of publicity in the primary areas of travel and food writers in an intense blitz of activity to give Domain Resorts & Residences a presence they had previously not experienced in the key Brisbane drive market. This targeted, tactical delivery provided an immediate increase in the client’s visibility to Brisbanites. To complement this, a campaign to align Domain Resorts and Residences with key events in the Brisbane Market through corporate sponsorship was undertaken also.
spoken: RESULTS
Significant, quality coverage across the client’s designated target market on an ongoing basis since Red PR’s retention has seen Domain Resorts & Residences exposure in Brisbane skyrocket.
Significant travel, food, industry award, and sponsorship results have delivered over $350,000 worth of publicity in a matter of months. Highlights have included publication in the Sunday Mail, Courier Mail, www.brisbantimes.com.au, Style Magazines, Image Magazines, Quest newspapers and ABC Radio Brisbane.