The brainchild of textile and product designer Karie Soehardi, Ella and Sofia offers customers stylish, responsible and long lasting products tailored to each client’s requirements.
In advance of the event, Blue by Red PR distributed beautiful Ella and Sofia invites, inspired by fabric swatches, to an array of Australian media and influencers.
As the Ella and Sofia creations are so visually stunning, we chose to keep the event theming minimal; simply adding scented candles to the showroom to create a warm, homely feel, ensuring Karie’s designs took centre stage!
In keeping with the brand’s character, the items in the showroom were eclectically showcased at the event, with bright, ornate chairs haphazardly hanging from scaffolding, wallpaper artistically strewn across tables and imposing curtains in a range of Ella and Sofia prints. The DJ even acted as a focal point, standing on a beautiful Ella and Sofia wallpaper print and surrounded by scaffolding dripped in fabrics, pillows and furniture!
The showroom was bursting at the seams with guests enjoying delicious canapés by Gooseberry Catering (pop by their stall every Saturday at Bondi Farmers Market, their macaroons melt in your mouth) and an abundance of wine and sparkling by drinks sponsor Katnook.
For Blue by Red PR, we loved the opportunity to catch up with a number of journalists from Real Living, Indesign, Australian Homes and Gardens and Habitus, among others. Journalists are often so busy they don’t get the chance to leave the office and so it was great to put faces to names and establish connections in person rather than over the phone.
Fashion royalty, designer Collette Dinningan even made an appearance which certainly excited the Blue by Red PR girls!
Upon leaving, guests were treated to a goody bag containing an Ella and Sofia doorstop, Wicked Wix candle and sachets of organic tea by The Rabbit Hole.
Despite taking place during mid-week the event roared on well past the intended finish time of 9pm, a sure sign of a successful event!
Judging by the amount of media interest we’ve received post-launch, 2012 is set to be a huge year for Ella and Sofia!