Brisbane’s fashion media, bloggers, VIPs and beautiful people sipped Laurent-Perrier champagne and had loads of fun trying on and snapping themselves in glasses by Linda Farrow, Marni, Maison Martin Margiela, The Row, Alexander Wang and more. Co-sponsored by beauty bible Culture Magazine and Mecca Cosmetica, the launch was a luxe fashion affair – it’s events like these that make working in fashion PR Brisbane so much fun!
Not since the opening of Jean Brown has there been so much buzz in Brisbane about a stable of labels under the one roof. Bypassing the usual high fashion houses that tend to churn out mass produced and blingy frames, co-owners and husband and wife duo Emma and Josh Matta have instead curated a collection of eyewear from designers who appeal to a slightly more discerning and stylish market.
Less ostentatious logos, more interesting materials (snakeskin and wood) and handmade frames are hallmarks of the One Point Seven Four difference, ‘eyewear as an art form’ is the Matta mantra.
Josh is an eyewear designer himself, who is frequently called in to collaborate on eyewear ranges for some of Australia’s best loved designers like Akira and Zambesi.
Real eyewear aficionados who popped into the launch were overjoyed to find the mini Cutler and Gross store inside One Point Seven Four – the first of its kind, the mini-store showcases this cult favourite eyewear label who has been at the forefront of eyewear in Europe for years.
In store you’ll also discover hard-to-find Linda Farrow collaborations with Jeremy Scott, Alexander Wang and House of Holland.
Get arty in Warhol-ian pop-art sunnies, channel your inner feline in a pair of retro cat’s eyes, or stick to the classics with a pair of black frames – the visual treats at One Point Seven Four go as far as the eye can see!
One Point Seven Four
A: 1/181 Robertson Street, Fortitude Valley
T: 07 3257 4008