As 2012 drew to a close, the Blue by Red PR team were wrapping up what was a highly successful year. We were busy managing events, meeting with clients and journalists and wrapping up campaigns – not to mention sending out Christmas gifts and indulging in a bit of Christmas cheer along the way!
The year saw much growth for the Blue by Red PR team and there were a few particular moments that really stood out for us. The major highlights for our team included:
– Launching Reebonz in Australia with consumer events in Sydney and Melbourne, these successful pop up events set the stage for Reebonz to become the ultimate, authentic designer gift shopping destination for the style conscious.
– Promoting the World Cup Cheer and Dance events across Sydney and Brisbane, our team had the opportunity to engage with US talent, the Top Gun Allstars, who performed numerous stunts and tumbles live in Sydney’s channel Ten studios.
– Launching American vitamins and supplements brand New Vitality with Olympic athletes Mark Spitz and Alicia Coutts at an exclusive breakfast soiree held at the Ivy pool.
Online activity continued to develop. Many of our client’s strategies now encompass a large digital aspect in the media mix. Our Gen Red team have focussed on upcoming developments in the social media realm and have been educating our clients on how to include these to create a fully integrated public relations strategy. We are looking forward to seeing these come to fruition in 2013.
2013 looks to be a year of fantastic opportunities for our clients and the Blue by Red PR team. We are working to the belief that there are no limits to what we can achieve and are enthusiastic to get started on creating campaigns that amaze our clients and engage their target markets .
