I am uncertain about how this tech savvy way of communicating has become my weapon of choice as I believe having a quick phone conversation is an easier and more enjoyable way of getting to get to the point. Perhaps I have succumbed to peer pressure.
Email and texting as opposed to picking up the phone for a conversation has become the common method of communication these days, in both our professional and personal lives. However even though an email seems quick and easy (and like all quick and easy solutions) it often comes with associated difficulty.
Working in PR comes with the pre requisite of being able to pick up the phone and having the ability to speak with anybody about your clients at any time. To sum it up, you have to have a big mouth. It is important that we remember we have to use our voices to discuss clients, not just write about them.
The Red PR Group has a policy which requires our team to pick up the phone to journalists and speak with them about our clients as opposed to just emailing and I believe this is crucial in achieving outstanding results. It is also goes without saying that chatting on the phone is absolutely mandatory in any business that requires strong relationships, be it with clients or suppliers.
Don’t get me wrong, I am not an email ‘hater’ and believe it is one of the greatest advances in business and technology. We are fortunate to live in a digital world, but we can often forget the benefits that come with a simple phone conversation.
Here are a few times when you should opt to pick up the phone instead of sending an email:
Pitching to a journalist: realistically journalists are busy and often have a flooded inbox. It is important to note to always ask if they are available for a quick chat.
When dealing with clients: Email will always be an important part of communication with clients but a phone call to say hello and have a quick chat will help to create a more personable relationship. Those working in agency should not only understand their clients business but also their client as an individual.
When you need an immediate response: Many business leaders recommend only checking email three times a day. It is dangerous to assume that the recipient of your email is sitting at their desk waiting for your email to arrive and also have the time to write back instantly.
When there is a potential difference of opinions: If you know your email may result in a difference of opinion and if the issue is sensitive, often it can inflame rather than alleviate a difficult situation. It is also important to note people often behave one way behind a computer via email and differently in person. If you require a documented record of a conversation send a quick follow up email going over the points and the outcome.
The First Date (or initial client meeting): Find your courage and stop hiding behind emails, a phone call will come with a guaranteed yes!
