HERO Tops The List of New York Festival’s Best Creative Advertising Agencies in Australia
New York Festivals® Advertising Awards (NYF) has unveiled its 2024 award winners selected by the NYF Executive Jury panel, with our brilliant creative partner HERO named Australia’s Best Independent Creative Advertising Agency and The New York Festivals Australian Agency of the Year. True to their mantra “We Turn Brands Into HEROES,” HERO continues to produce grounbreaking work recognised for both its world-class creativity and effectiveness. HERO scored two Golds for Maybelline New York ‘Through Their Eyes’ and a Silver for Maybelline New York ‘Under the Avatar’, to secure its place as Australia top ranked creative ad agency.
Led by Executive Jury President Javier Campopiano, Worldwide Chief Creative Officer of McCann Worldgroup and McCann, the NYF Executive Jury consisted of globally respected executive and creative leaders. They meticulously selected the award-winning entries from the shortlist determined by the Shortlist Jury. Through careful deliberation, these innovators honored cutting-edge work within their specific categories.
Scott Rose, President of the New York Festivals Advertising Awards Competitions, said “I’m so impressed by the quality of work submitted this year and the level of creative storytelling and innovation exhibited in this year’s entries. This super jury of senior creative leaders, curated by Javier Campopiano, shared their passion for the work and, through intimate discussion, let the quality and execution of each campaign dictate the level of award.”
Recognized by the Executive Jury, trailblazing campaigns from around the world were celebrated with 1 Best of Show Award, 7 prestigious NYF Grand Awards, 69 Gold Tower Awards, 52 Silver Towers, 96 Bronze Towers, and 332 Finalist Awards. “The Best of Show selected by the 2024 Executive Jury is particularly close to my heart because it relates to Argentina’s World Cup victory two years ago. This piece embodies many of the elements we seek in Branded Content, grounded in genuine human insight and resonating with the emotions of an entire country,” said Javier Campopiano. “There were many discussions in the room, and this piece exemplifies the power of branded content. It showcases amazing storytelling born from a hard truth, infused with beautiful humor and a narrative that you want to watch again.”
It’s only fitting to for the New York Festival to recognise HERO the Best Independent Creative Advertising Agency in Australia. After all, we’re privileged to host some of the world’s most outstanding independent creative advertising agencies, celebrated for their outstanding creativity, strategic expertise, award-winning work and integrated marketing solutions that deliver real business growth.
It’s not just The New York Festivals who have crowned HERO Australia’s Best Independent Creative Advertising Agency, HERO also claimed the top spot on the coveted Campaign Brief Australia Agency of the Year Hot List. Selected from over 300 agency entries, this number one ranking also reflects HERO’s consistent delivery of world-class creativity, strategic excellence and integrated marketing solutions that deliver real business impact.
Indeed, year after year, HERO’s ranked at the top of Australia’s most awarded independent agencies, for both creativity and effectiveness. Its accolades include being named #1 Independent Agency by both the Effies APAC and Australian Effies, and winning Agency of the Year titles from the New York Festivals, Mumbrella, AdNews, B&T, and Campaign Brief. HERO’s work has also been recognised globally at top-tier festivals including Cannes Lions, One Show, Clios, London International Awards, D&AD, Adfest, and Spikes Asia.
