We’re delighted to announce today that our creative partner HERO Brisbane has again affirmed its place among the top ad agencies leading Brisbane, naming award-winning creative leader Bec McCall as the new Group Creative Director to lead its Brisbane creative offering. In a statement today on McCall’s appointment, HERO Executive Creative Director, Shane Geffen, said “With Bec’s award-winning creativity and knack for building a fun, inclusive culture, we’re excited to see her shake up the Brisbane agency scene. Bec is key to our ambition to be not just Australia’s best independent creative agency and one of the world’s top creative agencies, but also Brisbane’s best creative agency, run by Brisbane’s top creative advertising and marketing agency talent.”
Joining HERO after a stint at Clemenger BBDO and over eight years at Rumble Strategic Creative, McCall has worked with clients such as Tourism & Events Queensland, RSPCA, Farmland Foods, University of Queensland, Flight Centre, Baskin Robbins, and Allianz. Discussing her new role, McCall said “HERO is known for pushing boundaries and creating meaningful work. In the short time I’ve been here, I’ve had so many exciting conversations and experienced true collaboration within the network. We have a great bunch of people so I know we’re going to have some fun while we’re at it!” McCall’s career highlights include the ‘Town of Nowhere’ campaign for QCOSS, securing nearly $2 billion in government investment for social housing, the largest in the state’s history. “It was an incredible feeling to see our hard work translate into real, tangible change” McCall recalled.
McCall’s hire confirms HERO’s standing as Brisbane’s leading creative advertising agency and Brisbane’s top independent creative agency. Named by Advertising & Marketing Industry bible B&T as Brisbane’s top-ranked agency in its annual list of leading Brisbane agencies for the hotly contested title of B&T Agency of the Year, HERO has also been named Brisbane’s best creative advertising agency in Campaign Brief and at the coveted BADC Awards. McCall joins HERO following a run of key new business and award wins, which saw HERO rank top Australian agency at this year’s New York Festivals, among other accolades.
This recognition is testament to the level of excellence, innovation and relentless dedication it takes for HERO to stand out in the competitive city of Brisbane. That’s why the Brisbane Agency of the Year rankings hold such significant weight for Brisbane ad agencies. These rankings aren’t just about bragging rights, they’re a testament to the hard work, bold creativity, and meaningful results that creative Brisbane ad agencies deliver for their clients. Being recognised by Australia’s most respected industry publications, reflects the impact and influence Brisbane’s best creative advertising and marketing agencies have within the local and national creative landscape. It’s a recognition that celebrates not only outstanding campaigns and creative thinking, but also strong client relationships, a thriving agency culture and consistent business growth, reflecting the level of commitment it takes to reach number 1. It sets a benchmark for the Brisbane creative advertising community, driving the entire industry forward and reminding all of the value of big ideas executed with precision, passion, and purpose.
These well-deserved accolades follow HERO Brisbane’s top ranking at the Brisbane Advertising and Design Club (BADC) Awards, which of course represents the very best of Brisbane’s creative industry and saw HERO Brisbane awarded multiple trophies. True to their mantra “We Turn Burn Into HEROES,” HERO continues to produce groundbreaking work recognised for both its world-class creativity and effectiveness. Aveo ‘Care Conversations’ in Best Online and City of Gold Coast’s ‘Wonder Reef’ in Best Integrated Digital were both big HERO Brisbane winners, along with all-important recognition for Queensland Police Service’s ‘Made For It’ as well as Coorparoo Square’s ‘Brisbane Record Fair’.
It’s perhaps worth noting that HERO Brisbane was also named Campaign Brief’s Hottest Brisbane Independent Creative ad agency in the annual and always hotly contested CB Hot List. CB receives over 300 Hot List submissions every year, making it the definitive record of Australia’s top performing and most awarded creative advertising agencies. This is recognition not for the work HERO Brisbane has produced, but also for the agency’s purpose to Turn Brands Into HEROES and its dedication to the power of creativity to drive meaningful business results. It’s also testament of the agency’s ambition to see HERO not just named Brisbane’s best independent creative advertising agency, but also to see HERO Brisbane consistently top the ranks as Brisbane’s best creative advertising agency. Above all, to be acknowledged at the very top of Australia’s advertising best creative agencies is a true credit to the agency’s dedication, passion and strategic thinking that fuels HERO Brisbane’s work. Congratulations to the entire HERO team.
