The campaign, which aims to get young women thinking about protecting their skin for years to come, has attracted an impressive fashion and beauty collective, including Australian fashion designer, Juli Grbac, Australia’s Next Top Model finalist, Liz Braithwaite, fashion stylist, Laura Stead-Churchill and founder of Alpha-H skincare, Michelle Doherty.
Also on board are founders of Sabo Skirt, Thessy and Yiota Kouzoukas, fashion director of The Style Creeper, Nyla Jade and Bespecd eyewear designer, Tracey Cruickshank.
Using their combined influence, the Project SPF collective is promoting sun-safe living to re-affirm the ‘health is beauty’ message through inspiring social media posts, fashion spreads and media interviews.
Aspiring young Queenslanders can read the brief and enter the design competition via the Project SPF Facebook page.
To keep up with exciting posts from the Project SPF collective visit www.projectspf.tumblr.com or join the conversation on Facebook or Instagram using the #ProjectSPF.