by Chriate | Jul 22, 2011 | PROI, Red PR Blog
To get straight to the point, the biggest missed opportunity for organizations in utilizing social media is they don’t put themselves in the shoes of an editor. PR professionals have traditionally played the role of ambassador between clients and the media. Every... by Chriate | Jul 11, 2011 | Blue by Red PR Blog, Red PR Clients
Unsure of where to begin, it felt like fate when Blue by Red PR started working with Aussie stylist, Sophia Banks Coloma. Sophia’s a stylist, fashion designer and fashion consultant and has worked with Hollywood A-listers including Amber Heard, Blake Lively and... by Chriate | Jul 6, 2011 | Red PR Blog, Social Media
As PR’s we often assess the value of a media channel through its advertising rate or readerships – but the emergence of a new somewhat unmeasurable voice has our system stumped. Bloggers, young and old are taking a hold of the information highway – giving views,...