by Chriate | Nov 18, 2014 | Uncategorized
The power of a good story distinguishes the successful from the not-so-successful brands. Brand messages, product promises and marketing jargon are content killers and will no longer achieve results. fischerAppelt, the Creative Content Group I work for in Germany,... by Chriate | Nov 17, 2014 | Newsletter, Red PR Blog
The PR Sundae is a metaphoric checklist which provides graduates with building blocks which employers often seek in PR professionals. The ice cream symbolises your business degree – your degree is a necessary foundation which shows employers you are self-motivated and...