Personal Branding: The New ‘It’ Girls

So naturally, I’m intrigued by how these ‘it’ girls go from being an everyday gal – to having 59 thousand people following their every move. Now, we’re seeing these people with huge followings and strong personal brands moving to establish their own blogs, resulting...

Pinterest: Not just fad, a money-maker

Since July 2012, Pinterest has accumulated 14.9 million users and is the third most popular social network in the world making it the ‘one to watch’ in social media for 2013. New statistics just this month showed that Pinterest has raised $200 million at a $2.5...

Isn’t it ironic… when celebrity endorsements fail?!

Product driven brands couldn’t live with out celebrity endorsements – they are quick, effective and well worth the time and money.  But when they go bad, which we know from experience can happen at any moment, the results can be explosive. The value vs threat of...
15 Years of Fame