Tis’ the season

This week, the streets of Sydney have been decorated and the Christmas tree in Martin Place has been unveiled. For some of us, these decorations that light up the city bring a gentle reminder that there are many gifts to start thinking about. Each year I find myself...

The God of indulgence launches in Brisbane

The event, which saw over 400 people in attendance, was the culmination of 12 months of hard work by the Red PR and BACCHUS teams, and a vision by BACCHUS owner Eric Lau to bring LA luxe to Brisbane CBD. Brisbane media, bloggers, VIPs and even national celebs sipped...

Brand engagement – it is complex and time consuming

Your target market is invariably accessing information about products and services similar to yours in a variety of ways and in a multitude of places being magazines, TV, radio, Facebook, Linkedin, blogs –  the list goes on. There’s no longer just one channel to...

Are you a social brand?

There are hundreds of social media platforms on offer, making it vital for brands to choose the right channel to socially connect with their target market. Consumers expect brands to listen and respond in an authentic manner, they no longer want a faceless...
15 Years of Fame