by Chriate | Oct 15, 2013 | Blue by Red PR Blog
I am uncertain about how this tech savvy way of communicating has become my weapon of choice as I believe having a quick phone conversation is an easier and more enjoyable way of getting to get to the point. Perhaps I have succumbed to peer pressure. Email and texting... by Chriate | Oct 11, 2013 | Blue by Red PR Blog, Marketing & Branding, Public Relations, Public Relations
Personally, I love publicity stunts – they’re bold, create a bit of a buzz (if executed well) and can put your brand on the top of the media agenda. So without further ado, here are my top three publicity stunts – evah! Reality show to win a kidney The Dutch know... by Chriate | Sep 25, 2013 | Blue by Red PR Blog
The first weeks (fine, I’ll admit, MONTHS) of my PR career were at times overwhelming and although I felt like I was working at 150 per cent’s capacity, I still wasn’t getting my workload done in a satisfactory way. But praise the lord, I finally feel settled and... by Chriate | Aug 30, 2013 | Blue by Red PR Blog
With almost 1.4 million followers (which is a fab figure considering only about 2.2 million Aussies are on Twitter), he’s completely owning Tony Abbott, who has a mere 172.5K followers in comparison. Here are seven things K-Rudd’s doing right. 1. He’s got a catchy... by Chriate | Aug 27, 2013 | Blue by Red PR Blog, Social Media
1. LOOK INSIDE THE BOX: Employees are the human element of an organisation and as such are perfect sources for online content. Social media works well for organisations in providing a space where consumers and brands are on equal level. By showcasing the human faces... by Chriate | Aug 16, 2013 | Blue by Red PR Blog, Events
80 Proof has an impressive selection of top shelf liquor including Sipsmith Gin, craft beers and Sangrita chasers. Media and key Sydney party people got to sample these while enjoying the amazing sounds of Sugar Bowl Hokum, whose blues and ragtime tunes completed the...