by Chriate | Apr 24, 2014 | Design, Events, Fashion, Health & Beauty, Marketing & Branding, Public Relations, Public Relations, Social Media, Social Media
I’ve noticed it first-hand, time and time again. If I, or one of the other girls on the shop floor, wore an item, that day we would almost instantly sell out of the product. And let me tell you – mannequins really do work! A product worn is transformed from an... by Chriate | Apr 11, 2014 | Brisbane, Business, Events, Events, Fashion, Health & Beauty, Hospitality, Marketing & Branding, Media, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
After sipping champagne together at a beauty launch I managed to talk online journalist at bmag, Rachel Quilligan, into giving us the dirt on the PR and journalism love/hate relationship. Here is my 5 minutes with Rachel; 1. How did you get into journalism? I started... by Chriate | Apr 9, 2014 | Events, Fashion, Hospitality, Marketing & Branding, Media, Not for Profit, Public Relations, Public Relations, Social Media, Social Media, Special Events, Special Events
In my opinion public relations is about communication, building understanding, relationships, changing perceptions and (if you’re really good) changing behaviour. It’s about ‘relating’ to the ‘public’. In one of my favourite books ‘7 Habits of Highly Effective People’... by Chriate | Apr 4, 2014 | Brisbane, Business, Design, Design by Republic, Events, Fashion, Health & Beauty, Marketing & Branding, Media, Newsletter, Public Relations, Red PR Blog, Red PR Clients, Social Media
The campaign, which aims to get young women thinking about protecting their skin for years to come, has attracted an impressive fashion and beauty collective, including Australian fashion designer, Juli Grbac, Australia’s Next Top Model finalist, Liz Braithwaite,... by Chriate | Mar 21, 2014 | Brisbane, Events, Fashion, Health & Beauty, Media, Public Relations, Social Media, Special Events
Yes I’ve heard the lectures, read and seen the warning signs and also understand that there is an incredibly high risk of skin cancer. But what I didn’t know is that young people aged 16-24 years are at the highest risk of sunburn and sun damage. Of course I wear... by Chriate | Feb 5, 2014 | Fashion, Marketing & Branding, Media, Public Relations, Social Media
I entered Red PR, as it was then called, as a fresh faced intern working out of the ‘Blue’ Sydney office. I had never worked in communications and had absolutely no clue what to expect. My first day is a blur of media lists, press releases and team meetings. But my...
